The Sri Sri Centre for Media Studies, a postgraduate diploma college established under the aegis of Sri Sri Ravi Shankar Vidya Mandir in 2001, has trained more than 100 media professionals in print/broadcast/new media journalism in four years. Our graduates work in prestigious newsrooms such as the Los Angeles Times, The Times of India, The Deccan Herald, The Hindu, The New Indian Express, The Vijaya Times, Vijaya Karnataka, The Mathrubhoomi, The NDTV, The Doordarshan, The Aaj TV, The ETV and a score of private-sector firms and government offices as information officials.

As part of our ongoing efforts to constantly improve our one-year PGD programme and make it more relevant to the media industry’s need for good writers, researchers, reporters, editors, hosts, and anchors, our curriculum will, starting this year, emphasize more on the basic three ‘R’s’ - reading, writing, and reasoning. Lecture classes and workshops on journalistic tools and techniques, conducted by mostly eminent journalists and academics, are followed by daily practice of the craft. Classrooms become newsrooms every afternoon as the students plan, prepare and put together a news weekly, the Dateline Bangalore.

Each week, the students will turn the print version of the weekly into an online journal, datelinebangalore.com. They’ve to produce a daily ‘mock’ newscast for radio and television, and a weekly news documentary, as is done in busy radio/television newsrooms.

Our PGD curriculum has been completely updated to match what is being taught in the leading J-Schools around the world including the Columbia School of Journalism, New York City; the Northwestern School of Journalism, Chicago, Illinois; the Carleton School of Journalism, Ottawa, Canada.

And, starting this year, our PGD curriculum will include regular classes on major world religions and cultures; self-improvement lessons on healthy life-style, personality and communication skills, and daily Sri Sri Yoga. Our goal is to train graduates into well-informed, articulate professional journalists capable of working in print/broadcast/new media.

We are an independent institution, guided by Poojya Sri Sri Ravi Shankar, the world-famous Art of Living founder. The SSCMS is always looking for close association with professional bodies and universities in India and abroad. Thanks to our staff and faculty of working professionals, we are already a top J-School, into our 5^th year. We want to make our school the best in India, if not in the world.

We are looking into possible tie-ups with universities in the U.S., Canada, Britain and Australia under which we would be able to exchange students and faculty for training purposes on a regular basis.