SSCMS offers a Post Graduate Diploma in Print, Broadcast and New Media Journalism an integrated full time program equivalent to a Masters in Mass Communication. The integrated programme is designed to ensure that all SSCMS graduates have relevant skills across all dimensions of media.
The course is spread across four terms of three months each. In the first term the students spend 75% of their time in the classroom, 20% in the computer lab and 5% in the field. In this term students publish their first lab journal, Dateline Bangalore. In the second term – 45% of the time will be spent in the classroom, 30% in the computer lab and 25% outdoors. In this time period students publish two more lab journals and a short film. Students also work on their Television news bulletins during this term. In the third term – 30% of this time comprises of classroom sessions, 35% spent in the computer lab and 35% on outdoor assignments. Students are to publish 3 lab journals, 4 news bulletin and a 7 minute documentary film. SSCMS also organises several industry visits during this term. This fourth term includes a 4 to 6 weeks internship followed by classroom session focusing on fine tuning the journalistic skills of the students. The final exams followed by convocation conclude the one year program.
Print has always been the core of journalism even today. Print Journalism at SSCMS covers all aspects of both Newspapers & Magazines. Newspaper journalism includes Print Editing, New Content writing and all types of reporting. Magazine journalism includes both Feature writing & editing. As a project students do reporting on the Dateline which is the lab journal where they learn firsthand on all aspects of Editorials, Column writing, Copy editing, News flow, Photo editing, Caption writing etc.
From spotting a news idea to its final actualisation, the students will learn news gathering techniques, the art of interviewing and news-writing skills. They will learn to report news quickly, accurately. This course will teach students the art and craft of copy-editing.
More than ever before, be it for the broadcast media or the print, the feature writer's ambit has increased. This course will deal with both soft and hard features, magazine writing, and feature editing. It will explore the evolving models of feature writing and the writing techniques of new journalism.
Theoretical lectures will be supplemented by structured classroom exercises in news editing, reporting and writing under deadline pressure. Students will have to work on actual street reporting after class daily, producing a story a day.
Classroom lectures and tutorials will be translated into an existential experience of spotting the news, pounding the streets, and eventually editing and designing their own newspapers under rigid deadline pressure. In short, students will learn to integrate academic concepts and practical skills. This will be the most exciting and rewarding aspect of their learning experience at the centre.
Broadcast has dominated all media forms in the past two decades. This is the most visible form of media which has shot journalism and journalists to a whole new level. SSCMS provide the students with practical hands on knowledge of this form with technology, equipments and an expert understanding of the media. The course content is also aimed at the same. Students will work hands-on, learn by experience, and produce a series of projects. The following elements of broadcast journalism will be explored during the year.
Students will choose their documentary productions including pre-interviewing the subject(s). Various documentary approaches will be explored including Cinema, Variety, Interview, and Personal Essay documentary.
The course covers field recording, studio sound recording, some acoustical theory, track building, mix preparation and sound in post –production.
The students will be taught the different theories of film / television editing and working with time-codes. Students will find that their projects are “rewritten” in the editing room. They will learn the art of editing with EDIT on non-linear edit suite to take their projects from mere concept to finished product.
In this module students will learn how to go about writing treatments techniques and visualising of full-length shooting scripts. They are taught to recognize a good script and practice their own skills.
Web journalism and its counterparts have and are still emerging as the strongest form of medium in news today. Today no organization as also an individual is complete without a website associated with their name. SSCMS explores and introduces its students to the different avenues of this growing platform while maintaining the core basics of journalism. Students learn about the online world and the impact of New Media on journalism. They also learn Web Designing & HTML. How to build a website, produce and present a web journal, and FTP them on a regular basis, all will be part of the New Media classes conducted by IT professionals in and around Bangalore’s Silicon Valley. Students learn the basics of computer-aided research and graphics, page-making, layout, and non-linear editing in specialised environments. They will learn to use tools such as PageMaker, QuarkXpress, Photoshop, Dreamweaver and Flash.
Special emphasis will be given in the second phase the New Media applications. The New Media Course trains professionals for the fast-paced world of journalism on the web, equipping them with the ability to use text, graphics, audio and video as communication tools. They acquire writing skills specifically attuned to the web and learn to use major tools in web publishing like PhotoShop, Dreamweaver and Frontpage. Critical issues in the New Media will be debated. while the students will be taught the evolving theoretical concepts. They will also learn to critique the structure of the web page and will prepare and launch an online weekly, datelinebangalore.com.
During the course, the students will learn about media laws and the ethical principles that all journalists need to observe while practicing their profession. Case studies of ethical issues will be discussed to illustrate the difficulties that one has to face while balancing contrary principles and applying them in particular contexts.
The students will study the evolution of communication theories and their relevance in today's context. The communication research component will give them a firm grounding in the social science research methodology.
Today's editors and journalists need to have a deep understanding of the media market place, the business aspects of publishing, and the interplay of technology, competition and globalisation that is bringing about media convergence. This course will equip the students to function efficiently in these new frontiers.
In the first three months, the students will develop a project idea in consultation with an SSCMS faculty. The project would involve a detailed research, interviews and fieldwork under the guidance of the faculty, or, under a subject expert from a news organization. The project report will be in the form of a feature of about 2000 words or a documentary of about 30 minutes that will be evaluated by the faculty and external examiners.
The students will undergo a four to six week internship in different media organisations, complementing the SSCMS training programme by putting their skills to work in a professional newsroom during the final month.
In addition to the core curriculum students are trained in Graphics & Printing Technology and all of the related software which include Photoshop, In-design, Corel Draw, Pagemaker, Illustrator, Quark Express, etc.