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His Message is our Inspiration

Education should give us six-fold capabilities:
1. Information: Often we think information is education, but it is only one aspect of education.
2. Concepts: Concepts are the basis for all research. You need to conceive in order to create.
3. Attitude: An integral part of education is cultivating the right attitude. Proper attitude at the right time and place determines your actions and behaviours.
4. Imagination: Imagination is essential for creativity, for the arts. But if you get stuck in imagination, you can become psychotic.
5. Freedom: Freedom is your very nature. Only with freedom do joy, generosity and other human values blossom without freedom, attitudes become stifling, concepts become a burden, information is of no value and imaginations becomes stagnant.
6. Intuition: Freedom becomes intuition. A person not free is not intuitive. Intuition cannot be cultivated, it is the result of freedom. Without intuition, learning is not quick and easy and it cannot find fulfilment.

Media has two important things to do. One is to keep the facts in front of the people. Another is to give them a hope. Facts sometime could be very gloomy but along with that giving a hope for a better future would make it less depressive for people to comprehend. That is why it is very pertinent today that we must also present the good things that are happening in our society. We sensationalize news more than what is required. Sensationalism should be reduced. Sensationalism can take people away from the facts. There is too much exposure of crime in our media. Killing, kidnapping etc do not shock people anymore as it is a routine event in the news. Thus an inertia has set in which should be reversed by the role that media plays. Media also plays a very important role in bringing about the human values related issues by creating an awareness in people. What is most important is that media should gain its own respectability. If news is objective and presented without bias without an overtone to it then people do welcome it and media will slowly regain its credibility.
The Sri Sri Centre for Media Studies(SSCMS) was founded in this context of Education and Media with the goal to promote journalism based on ethics and human values.

Poojya Sri Sri Ravi Shankar
Founder of Art of Living & SSCMS
Poojya Sri Sri Ravishankar, the Spiritual Master, is transforming the lives of increasingly large number of people in over 140 countries around the world.

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