The Sri Sri Centre for Media Studies (SSCMS) was founded in 2001 under the vision and guidance of His Holiness Sri Sri Ravi Sankar, the founder of Art of Living (www.artofliving.org). The institution is dedicated to catalysing change in the media landscape. Located in the IT city of Bangalore SSCMS aims to train and transform students into talented media professionals, capable of positive social transformation. The dynamic, ever evolving and often stressful media industry demands professionals with finely honed skills and capabilities – communication skills that cut across media vehicles, logical thinking, a spirit of inquiry, fairness and most importantly belief in oneself to stand up for fairness and justice.
SSCMS graduates work in various prestigious newsrooms such as the Los Angeles Times, Times of India, Deccan Herald, The Hindu, The New Indian Express, The Vijay Times, Mathrubhoomi, NDTV, CNN IBN, DNA, The Hindustan Times, Doordarshan, Aaj Tak, ETV and scores of private sector firms and government offices as information officials. The institute's comprehensive curriculum is benchmarked against the leading journalism schools in the world. Recognizing the synergies and the intermigration of professionals across the industry the institute provides an integrated course across Print, Broadcast & New Media/Internet Media as a whole. This gives SSCMS graduates more flexibility as well as multi-disciplinary skills in securing a career and further promotion opportunities in the industry.
The one year post graduation course combines theory, hands on practical learning as well as industry internships. SSCMS has a unique model wherein all of the faculty are best in class working professionals from the media industry and henceforth their experience and mentorship have current and practical relevance to the students. The job oriented curriculum is designed for students to experience on the job conditions such as severe deadline pressures, field work, assignments, internships and industry networking.
Nested amidst the garden city, the Bangalore institute features large classrooms, conference rooms, computer news lab, a state of the art digital studio and a comprehensive library. Philosophy of the SSCMS institute makes it paramount to equip each student with theoretical as well as practical know how. In lieu with this, the institute provides its students with the latest, high end technology and equipment that are used by media professionals globally.